Has discount
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Made in
English
Last updated at
Tue, 05-Jul-2022
Level
Intermediate
Total lessons
59
Total duration
10:00:00 Hours
Number of reviews
0
Total enrolment
6
Avg rating
Short description
The success roadmap for putting your customers at the heart of your business, for faster growth & profitability.
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Requirements
- A passion for people and a keen interest in understanding your customers and making them the heart of your business
- A basic understanding of marketing, brand management and customer experience management is helpful, but is not required.
- An appreciation of the basic concepts behind market research and data analysis; again these can be helpful but are not essential.
Outcomes
- Assess your current level of customer-centricity and identify the most profitable opportunities for improvement.
- Prioritise any changes that are needed in your business, in order to fully adopt a customer-first strategy.
- Identify the exact category in which each of your brands is competing. This may surprise you, but customers often see your category and competition differently from the way you do.
- Pinpoint the precise group of category customers who are the easiest and most profitable for you to target.
- Connect and partner with your customers for increased understanding and accelerated innovation.
- Build bigger, better, bolder brands that easily attract customers with the precise solutions they are seeking.
- Understand how to measure, adapt and communicate your brand’s image and personality so that it resonates with your ideal customers.
- Prepare your organisation for the future opportunities and risks that are most likely to present themselves in the coming years.
- Increase the ROI (return on investment) of your information investments, whether in commissioning market research studies or buying external reports.
- and much, much more!
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